It’s hard to remember what started the fad of 3D films again. It was probably James Cameron’s ‘Avatar’ that started the trend “Must See in 3D” which you can now see at the bottom of many film posters.
3D was a huge novelty in the 1950s; films such as Hitchcock’s “Dial M for Murder” were released in 3D even though Hitchcock himself was dismissive of 3D, calling it “a nine-day wonder, and I came in on the ninth day”. 3D films quickly subsided when the novelty wore off just like it is starting to now. However, most films released now still have the option of seeing it in 3D unnecessarily such as Disney’s “Frozen” and “The Lego Movie”. Furthermore, some old films are re-released in 3D such as “Beauty in the Beast”, “Star Wars: Episode I – The Phantom Menace” and “Titanic”. My question is most of the time, why bother?
Although it may have died down a bit in cinemas the 3D trend has spread to our TVs and I just can’t see the fascination with it.
I feel like it very rarely adds a new layer of depth to the film (With exceptions such as “Gravity”) and can often make special effects look less realistic.
Also, when Filmmakers use the cliche trick of having objects ‘fly off the screen into the audience’ I think it can actually take you out of your engagement with a film rather than engrossing you further.
Obviously there are good aspects of 3D technology such as stated by a study done by Mindlab who found that people are 7% more attentive watching films in 3D than they would in 2D.
“3D is a fully immsersive format, increasing engagement in viewers. The fact that subjects were witnessed as having increased eye movement and head movement is testament to this. The 3D technology draws attention to peripheral images on the screen and, coupled with Blu-ray quality definition, it is able to deliver footage that increases engagement and emotional response over all the formats”. – Mindlab’s Duncan Smith(http://www.pocket-lint.com/news/109277-3d-better-than-2d-says-bda-mindlab)
However all in all, I think most 3D films are not worth spending the extra money for.